The RealReal Case Study

Download The RealReal Case Study
The RealReal
Luxury • Fashion • Retail
www.therealreal.com

Results

+5X
More effective than standard banner ads
+6.7%
Improvement in Brand Lift over standard banner ads
+5.5%
Improvement in Consideration over standard banner ads

Objective

The RealReal regularly works with top fashion influencers and content creators on Instagram. They wanted to see if they could leverage these existing investments to improve the performance and user experience of their standard programmatic media buys.

KPI: Generate engagement and demonstrate improvement in consumer sentiment over standard banner ads.

Why does it work so well?

  • Social-first content that felt alive with the signals of social (Likes, Comments, Views)
  • Users experience Spaceback posts as social media “in the wild” and engage at a higher rate.
  • Brands can double down on what is already proven to resonate with audiences.
  • Ready-to-go creative with no production costs or timely development processes made it possible to launch of over a dozen creative for a fresher content experience
Swayable Consumer Test: April 2019 • n=1,885

Subscribe for updates

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Create social display ads for programmatic.

Get started today making better banner ads.
Request a DemoRequest a Demo