February 16, 2020
September 24, 2019

Using Social Display to Convert Influence into Action

Dave O'Neill
Marketplace Development

Social media will have the biggest influence on e-commerce and in-store shopping this year.

Holiday season is upon us and consumers will be flocking to social media for gift ideas, trends, and digital “window shopping”. Is your brand ready?

According to a study by eMarketer — “More than 55% of Gen Z US internet users — who do half of their fashion shopping online — said their most recent fashion purchases were inspired by social media browsing”.

Social has proven its impact on purchase decisions and advertisers can lean into that further by providing consumers with a social experience, outside of social networks.

This is the driving force behind what we have built at Spaceback. Consumers prefer social media experiences to ad experiences.

By utilizing a brand’s social media content in the display advertising space, you create a consistent brand experience in a format that consumers prefer and actively seek out. They know how to engage with the content and it feels familiar.

Delivering a social display ad capitalizes on the consumer mindset that social is the trusted source for trend spotting and purchase influence.

Digital display gives advertisers the ability to close the loop on the influence created by social. It’s measurable and has impact closer to the actual purchase or conversion.

It’s time to rethink your banner ads!

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