When most people think of “social,”or even “social display,” maybe they think of Instagram, or Facebook or Snap. And absolutely, we’ve gotten astounding results and value on those platforms.
And yet. Our most requested feature has been the social network Linkedin. It came as a bit of a surprise, although it shouldn't have. Linkedin is the top channel for business-to-business (B2B) marketers to distribute content. Because marketers craft the message to inform and engage with an audience of decision-makers and business influencers, the Linkedin social post is perfectly tailored for distribution via programmatic campaigns targeted to B2B customers as well.
The B2B landscape is often underserved. Just like Linkedin doesn't get the same attention as other consumer-focused social networks, B2B doesn't get the same user experience and design love when it comes to programmatic display advertising.
Which probably explains why Linkedin has been our most requested addition. Businesses need a solution to reach business customers in way that is authentic, user-friendly, familiar and effective -- but without adding the overhead of additional design meetings and rounds of review to craft sub-par banner ads.
The best part? It’s dead-simple and cost-effective to get great results with your brand’s B2B social content. Spaceback Social Display support for Linkedin is available now. Contact your agency to request Spaceback Linkedin for current or upcoming campaigns today, and get started on adding more value for your audience!