Netherrealm's Injustice 2: Tapping into Social-Programmatic Synergy for Success

Objective

Generate product awareness for the release of "Injustice 2: Legendary Edition" across the diverse gaming platforms.

KPI: Generate engagement through clickthroughs and lower CPC.

Strategy

In order to reach gaming audiences at multiple brand touch-points, Gamefinite enlisted Nettrade Programmatic and Spaceback to easily and efficiently extended the game’s social media reach in an authentic manner, leveraging strong social signals, and offering a more impactful visual experience.

Why does it work so well?

• Social-first content that felt alive with the signals of social (Likes, Comments, Views)
• Users experience Spaceback posts as social media “in the wild” and engage at a higher rate.
• Ready-to-go creative with no production costs or timely development processes made it possible to launch of over a dozen creative for a fresher content experience