Revitalizing Retargeting: National Retailer's Success with Social Display

National Retailer

Retail

Results

5.8x

Above average CTR across channels

$23

Higher Average Order Value (AOV) compared to native

~$20k

Estimated creative development savings

36M

Impressions served for this campaign

In Partnership with

Objective

Drive conversions, engagement & sales amongst retargeting audiences on the Amobee Platform, increase spend on “storytelling” units such as Social Display, and adopt a content-first approach to achieve brand goals.

Solutions

Amobee ran retargeting campaigns for 5 national retail brands from Oct - Dec 2020 using Spaceback Social Display creatives as a core tactic
The brand repurposed their existing social assets for programmatic, developing 100+ unique “new” Social Display creatives without spending a single dollar on production

Insights

Due to impressive performance and high engagement rates, the retailer now uses Spaceback Social Display as an AlwaysOn retargeting tactic. All brands saw more efficient CPMs and lower ad cost compared to Native, Video, & Rich Media formats.