Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi and Spaceback
D2C • Men's Apparel
Results
16%
Increase in ROAS after adding Spaceback creative
64%
Decrease in Cost Per Action (CPA) vs. campaign goals
In Partnership with
Objective
Online Direct-to-Consumer men’s apparel brand expanding beyond social media into programmatic sought to increase e-commerce sales while achieving a $32.30 Cost Per Action (CPA).
Strategy
Worked directly with Simpli.fi to create a four-month campaign that grew into an evergreen programmatic effort
Desired to reach two audiences: 1) males shopping for themselves and 2) females shopping for someone else
Simpli.fi created two Keyword Search Retargeting tactics with unique keywords for each target audience
Spaceback converted the brand’s social media posts into programmatic-ready social posts for immediate activation
