CPG Cosmetics Boosts Engagement with Dynamic Social Display Ads

Objective

A CPG Cosmetic brand wanted to drive engagement with young mothers who led active, on-the-go lifestyles.
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KPI: Generate engagement through clickthroughs to client site and e-commerce platforms.

Strategy

This CPG Cosmetic brand leveraged Spaceback and Varick to drive awareness and engage targeted consumers with numerous integrations including: Dynamic Insights, Amazon Shopper Data, and Measurements.

Why does it work so well?

• Social-first content that felt alive with the signals of social (Likes, Comments, Views)
• Users experience Spaceback posts as social media “in the wild” and engage at a higher rate.
• Brands can double down on what is already proven to resonate with audiences.
• Ready-to-go creative with no production costs or timely development processes made it possible to launch of over a dozen creative for a fresher content experience